Content guidelines
Best practices for creating and publishing content
Writing guidelines
General principles
- Write in clear, simple language that's easy to understand
- Use active voice and present tense when possible
- Keep paragraphs short and focused
- Include relevant images and media
- Fact-check all information before publishing
Content structure
- Start with a compelling headline
- Include a brief introduction
- Use subheadings to organize content
- End with a clear conclusion or call to action
SEO guidelines
Meta information
- Write descriptive titles (50-60 characters)
- Create compelling meta descriptions (150-160 characters)
- Use relevant keywords naturally
- Include alt text for all images
Content optimization
- Use descriptive URLs
- Include internal and external links
- Optimize images for web
- Structure content with proper heading hierarchy
Media guidelines
Image requirements
- Use high-quality, relevant images
- Optimize images for web (compress when necessary)
- Include proper attribution
- Follow copyright guidelines
Video guidelines
- Keep videos concise and focused
- Include captions or transcripts
- Optimize for mobile viewing
- Use appropriate thumbnail images
Publishing process
Before publishing
- Review content for accuracy
- Check spelling and grammar
- Verify all links work
- Ensure proper formatting
- Get necessary approvals
After publishing
- Share on social media
- Monitor engagement
- Respond to comments
- Update content as needed