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Content Guidelines

Best practices for creating and publishing content

Writing Guidelines

General Principles

  • Write in clear, simple language that's easy to understand
  • Use active voice and present tense when possible
  • Keep paragraphs short and focused
  • Include relevant images and media
  • Fact-check all information before publishing

Content Structure

  • Start with a compelling headline
  • Include a brief introduction
  • Use subheadings to organize content
  • End with a clear conclusion or call to action

SEO Guidelines

Meta Information

  • Write descriptive titles (50-60 characters)
  • Create compelling meta descriptions (150-160 characters)
  • Use relevant keywords naturally
  • Include alt text for all images

Content Optimization

  • Use descriptive URLs
  • Include internal and external links
  • Optimize images for web
  • Structure content with proper heading hierarchy

Media Guidelines

Image Requirements

  • Use high-quality, relevant images
  • Optimize images for web (compress when necessary)
  • Include proper attribution
  • Follow copyright guidelines

Video Guidelines

  • Keep videos concise and focused
  • Include captions or transcripts
  • Optimize for mobile viewing
  • Use appropriate thumbnail images

Publishing Process

Before Publishing

  1. Review content for accuracy
  2. Check spelling and grammar
  3. Verify all links work
  4. Ensure proper formatting
  5. Get necessary approvals

After Publishing

  1. Share on social media
  2. Monitor engagement
  3. Respond to comments
  4. Update content as needed