Simple business plan guide
Dzaleka Online Services

1. Vision and business summary
Business idea
What does the business do?
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Vision
What do you want the business to become in the next 1 to 3 years?
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Short summary
How would you explain the business in a few clear sentences?
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2. Customer and market
Main customer groups
Who are your main customers?
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Market need
What need, problem, or demand are you responding to?
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Competitors or alternatives
Who else provides something similar and how are you different?
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3. Offer and pricing
Main products or services
What are your main offers?
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Unique selling point
What makes people choose you?
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Pricing approach
How do you price your products or services?
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4. Operations and delivery
Business location or delivery method
Where will the business operate and how will customers receive the service or product?
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Equipment, materials, or suppliers
What do you need to operate?
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Team and responsibilities
Who is involved and what does each person do?
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5. Marketing and growth
Main marketing channels
How will people hear about your business?
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Growth goal
What growth target do you want over the next 6 to 12 months?
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Partnerships or support
Are there schools, NGOs, shops, churches, or community groups that can help?
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6. Money and next steps
Start-up or growth costs
What money is needed and for what?
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Income expectation
How will the business earn money each month?
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Next actions
What are the first 3 things that must happen after this plan is written?
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