Marketing plan template
Dzaleka Online Services

1. Customer groups
Main customer group
Who is most likely to buy from you regularly?
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Secondary customer group
Who else may buy from you sometimes?
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Customer need
What problem are you solving or what need are you meeting?
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2. Products and services
Main product or service
What are you promoting first?
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Key benefit
Why would someone choose you instead of another seller?
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Most profitable offer
Which product or service helps your business most?
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3. Pricing
Price point
What price will you advertise publicly?
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Special offer
Will you run bundles, discounts, or loyalty offers?
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Reason for this price
Why is this price fair for you and the customer?
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4. Channels
In-person channels
Market stall, posters, church, school, events, shop signs, or referrals?
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Digital channels
WhatsApp status, Facebook, phone calls, SMS, or a marketplace listing?
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Best channel
Which one brings the most serious customers?
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5. Weekly and monthly promotion plan
Weekly actions
What will you do every week to stay visible?
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Monthly actions
What bigger action will you do once each month?
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Help needed
Who can help with photos, wording, printing, or posting?
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6. Budget
Promotion budget
How much can you spend each month?
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Main costs
Printing, transport, data, airtime, signage, or samples?
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Low-cost options
What can you do for free or almost free?
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7. Success measures
Sales target
What sales result do you want this month?
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Customer target
How many enquiries or new customers do you want?
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Review date
When will you check what is working and what is not?
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